This was a very interesting article to read and it brought up things that just made it clearer in which direction our society is heading towards.
That advertisers flocks around the cheaper alternatives are not so chocking but the amount of payment newspaper have lost was a big suprise. It´s about time the newspaper starts to evolve with the rest of world.
I think with a raise of 5% in circulation revenue and a 10% decrease of newspapers shows that the newspapermarket is starting to adapt towards the new conditions with paywalls and hopefully in the end acclimatized enough to get through these harsh times.
So to conclude it all: We live in a technological and Internet based world where everything constantly evolving and cost money. Probably in a not to distant future we have seen the end of one era of newspaper and the start of a new one.
Byebye good oldfashion newspaper!
Yes, indeed we live in a technological and internet based world, and there is no stop for this process. Amazed and amused watching my 9 Year old daughter using the Ipad, explaining how my Iphone should be used properly, since she realized my lack of experience in this field. I was considering myself as a person being opened for everything new around me including technological developments until that moment. ..When I am thinking back to old times before the internet, mobile phone - era, and even if I see all the benefits with all these technological achievements, I cannot say that I was less happy, or less aware of the world my surrounding in general. I believe that the touch of a newspaper in the morning or the smell of a new printed book will always remain as a passion for some, or just few, causing most probably heavy price increasing as a result of decreasing demand, but they will always remain on the market. I hope…
SvaraRaderaI think that you are right concerning what you are writing about the newspapers, newspapers are heading towards a new era. Although, I think the newspapers in their regular form will stay for a bit longer. Reading the news on the tablet will never be the same as holding a newspaper in your hands in the morning.
SvaraRadera