This was a very interesting article to read and it brought up things that just made it clearer in which direction our society is heading towards.
That advertisers flocks around the cheaper alternatives are not so chocking but the amount of payment newspaper have lost was a big suprise. It´s about time the newspaper starts to evolve with the rest of world.
I think with a raise of 5% in circulation revenue and a 10% decrease of newspapers shows that the newspapermarket is starting to adapt towards the new conditions with paywalls and hopefully in the end acclimatized enough to get through these harsh times.
So to conclude it all: We live in a technological and Internet based world where everything constantly evolving and cost money. Probably in a not to distant future we have seen the end of one era of newspaper and the start of a new one.
Byebye good oldfashion newspaper!
